A clear starting point
We review your offer, audience, existing messages and business priorities before suggesting a campaign calendar. You receive a defined brief rather than a disconnected collection of sends.
Email Marketing
Better conversations.
Lasting connections.
Give your subscribers a reason to stay connected. MayaWeb brings email strategy, writing, design and automation together to help your business welcome new leads, support customers and encourage the next purchase.
- Campaign copy and design
- Audience segments and automation
- Reporting and improvement
What Is Email Marketing?
Email marketing helps businesses communicate with subscribers through planned campaigns and automated messages. It supports introductions, customer education and ongoing relationships.
Email marketing built around your customer.
An email address is the beginning of a relationship. What you send next should reflect why someone joined your list.
A connected customer journey
The plan considers the first enquiry, buying decision and ongoing relationship together. Campaigns and automated messages share one voice while serving different purposes.
Support that fits your team
Choose a complete monthly programme or a scoped project. We can help with a template, sequence, migration or account review where your team needs extra capacity.
Complete email marketing services.
From the first brief to the next optimisation, choose the support your account needs.
Strategy & campaign calendar
Agree objectives, audience groups, message themes, frequency and approval dates. Each planned send has a purpose, an owner and a destination.
Subscriber growth & capture
Plan website signup forms, resource downloads and event registrations with clear expectations about future emails. Review the signup experience before adding it to your website.
List organisation & segmentation
Organise available customer data into usable groups. Document the conditions for each segment and check who is included before scheduling a campaign.
Email copywriting
Develop subject lines, preview text, body copy and calls to action around one reader need. Review offers, product details and brand language with your team.
Responsive template design
Create reusable layouts for your message types. Check reading order, image alternatives, contrast, links and mobile presentation in the agreed email clients.
Personalisation & recommendations
Scope relevant content variations using data your account actually holds. Include sensible fallback copy when a name, preference or product field is unavailable.
Newsletters & promotional campaigns
Prepare regular updates, announcements, launches and seasonal offers. Coordinate stock, offer expiry, landing pages and approvals before scheduling.
Drip sequences & automation
Map entry conditions, message delays, branches and exit rules before implementation. Test sample journeys and prevent overlapping messages where your platform allows.
Campaign scheduling & management
Build the approved campaign, check recipients, test links and schedule the send. Record changes so the next campaign starts from a reliable brief.
A/B & multivariate test planning
Compare a defined variation such as a subject line or call to action. More complex tests are scoped only when audience size and platform support make them useful.
Deliverability review
Review account settings, authentication records, list quality and available reputation signals. Agree a recovery or gradual sending plan where needed; inbox placement cannot be guaranteed.
Reporting & ongoing optimisation
Bring campaign activity, audience response and tracked outcomes into one review. Turn findings into specific changes for the next calendar or sequence.
Email Marketing — Three Packages
Three plans.
A clear starting scope.
Choose a level of ongoing support, then confirm the details with our team.
Basic
Suitable for: Businesses beginning a focused email programme.
STARTING AT · USD$199per month
- 2 campaigns per month
- 1 reusable email template at onboarding
- Up to 2 audience segments
- Copy, design and scheduling in 1 platform
- 1 revision round per campaign
- Monthly performance summary
Standard
Suitable for: Businesses adding regular sends and an initial flow.
STARTING AT · USD$399per month
- 4 campaigns per month
- 2 reusable templates at onboarding
- Up to 4 audience segments
- 1 automation flow at onboarding, up to 3 emails
- 1 subject-line test per month
- 2 revision rounds per campaign and monthly report
Premium
Suitable for: Businesses needing more campaigns and automation.
STARTING AT · USD$699per month
- 8 campaigns per month
- 3 reusable templates at onboarding
- Up to 6 audience segments
- 2 automation flows at onboarding, up to 3 emails each
- 2 campaign tests per month
- 2 revision rounds, monthly report and review call
All plans cover one brand, one email platform and English-language content. A campaign is one approved email sent to an agreed audience; flow emails are separate onboarding deliverables. Platform subscriptions, sending credits, taxes, custom integrations, migrations, landing pages and dedicated-IP work are excluded. Your proposal confirms list size, send limits, setup requirements and payment terms before work starts. No fixed revenue or inbox-placement guarantee.
Benefits of Email Marketing
Why make email part of your marketing mix?
Build a repeatable way to communicate with people who have chosen to hear from your business.
Strengthen customer relationships
Useful, consistent messages keep a conversation going after the first visit or purchase. Share practical guidance as well as offers, so customers have a reason to stay subscribed.
Support sales & repeat purchases
Give readers one relevant next step: browse a collection, book a consultation or return to a product. Keep the destination consistent with the promise in the email.
Use your budget deliberately
Define production and software costs before launch. Focus resources on the audiences and journeys that support your business objectives, then review what the activity contributes.
Reduce repetitive work
An agreed sequence can welcome subscribers or follow up on a milestone without recreating each email manually. Your team retains control through review points and clear rules.
Reach different audiences
Separate messages for prospects, customers and partners. Adjust language, timing and offers to the relationship instead of sending one identical message to everyone.
Learn & adapt
Use campaign feedback to decide what to change next. A consistent reporting format helps your team compare messages, spot weak steps and keep a record of lessons.
Why Choose MayaWeb for Email Marketing?
Why build your email programme with MayaWeb?
A clear brief, joined-up creative work and a practical review process.
One coordinated message
Align the email with your website, content and campaign creative so the customer recognises the same business at every step.
Defined deliverables
Know the campaign volume, revisions, implementation boundaries and costs before work starts. Extra work is scoped before it is added.
Approval & ownership
Review messages before launch and work within accounts owned by your business. Agree handover documentation as part of the project.
A visible improvement plan
Discuss findings with a named point of contact and turn the review into priorities for the following month. Support arrangements are agreed in your proposal.
Why MayaWeb Stands Out for Email Marketing
A stronger foundation before you scale.
A larger list is not automatically a better list. Start with permission, relevance and reliable data.
Audience sourcing
Use your own customer relationships and clear signup routes. We do not supply scraped or purchased contact databases; discuss appropriate outreach separately from subscriber campaigns.
Preference & suppression management
Plan unsubscribe and preference controls, and preserve exclusions when importing or moving data. Decide who reviews complaints and requests.
Authentication & gradual sending
Include SPF, DKIM and DMARC review in a technical audit where applicable. A domain or dedicated-IP warm-up plan is scoped according to the provider and account condition.
Data handling & review
Limit access to the people who need it. Agree retention, account permissions and the client review needed for privacy requirements in your target markets.
Brands that are part of our journey
Creative and digital support across a diverse range of businesses.
A different plan for every business model.
The message, timing and next step should fit the way your customers make decisions.
B2B & professional services
Help an interested prospect understand your expertise through educational follow-ups, useful resources and a clear route to a discovery call. Coordinate the handover with your sales team.
D2C & ecommerce
Connect product launches and seasonal offers with messages after signup, checkout and purchase. Agree the catalogue, customer events and promotion rules before building the journey.
B2C & local businesses
Keep subscribers informed about services, events and relevant offers. Separate audiences by their stated interests so a regular update remains useful rather than repetitive.
SaaS & subscription businesses
Plan trial introductions, onboarding guidance, feature education and renewal reminders around the milestones that matter to your product. Confirm which events your systems can provide.
The right follow-up at each stage.
Automation starts with a useful reason to send. These journeys are selected and scoped around your business.
Welcome & first purchase
Introduce the brand, explain what subscribers can expect and guide them towards the most relevant starting point.
Lead nurturing & sales follow-up
Answer common buying questions, share a relevant resource and provide a straightforward way to speak with your team.
Browse & cart follow-up
Where supported and appropriate, reconnect a subscriber with an unfinished shopping journey. Stop the sequence when its purpose has been met.
Post-purchase & product education
Help customers get value from their order through care instructions, setup advice or useful next steps after delivery.
Loyalty, birthdays & milestones
Recognise a relevant occasion with an agreed message or offer. Use the information subscribers have chosen to share.
Win-back & re-engagement
Give inactive subscribers a reason to reconnect and a simple way to update preferences or leave the list.
Onboarding, renewal & adoption
Introduce a service over manageable steps and highlight useful features. Align renewal communications with accurate account information.
Events, feedback & service messages
Plan event invitations, reminders and feedback requests. Keep operational notifications and promotional messaging clearly separated in the brief.
From your first brief to the next send.
One practical workflow, with approval before launch.
Discover & audit
Share your goals, current platform, list sources and previous campaigns. We identify what can be reused and what needs attention first.
Plan & organise
Agree the calendar, segments, success measures, deliverables and responsibilities. Set a realistic review schedule with your nominated approver.
Write & design
Prepare copy and a reusable layout. Your team confirms product accuracy, offer terms, tone and the destination for each call to action.
Build & connect
Configure approved segments and sequences in the agreed platform. Verify required data fields, triggers and any integration dependencies.
Test, approve & schedule
Check sample messages, links, suppression rules and audience selection. Schedule only after the campaign and recipient group are approved.
Review & improve
Report what happened and where the journey needs work. Carry agreed improvements into the next cycle instead of changing everything at once.
Your email platform.
A connected workflow.
We review your current setup before recommending a change. Platform licences and advanced integrations are scoped separately.
Mailchimp & Brevo
Discuss audience organisation, campaign templates and the automations your subscription supports. Keep a clear record of signup sources and preferences.
Klaviyo
Scope ecommerce journeys around the catalogue and customer events available from your store. Confirm integration access before committing to a flow.
HubSpot
Connect the email brief to available CRM fields, lists and lifecycle stages. Agree how marketing activity should support your sales handover.
ActiveCampaign & Marketo
Review your existing automation structure, account permissions and available features before defining the implementation work.
Website, ecommerce & CRM integrations
Map the fields and events needed between your website, store and email account. Confirm ownership, access and testing responsibilities.
Migration, APIs & webhooks
Plan a controlled move with field mapping, suppression records and sample checks. Custom connections and large migrations require a separate technical scope.
Measure the next action.
Then improve the journey.
Your report should answer a business question, not just list activity.
Delivery & audience health
Review delivery, bounces, unsubscribes and complaints alongside list growth and segment size. Investigate unusual changes before increasing volume.
Engagement & conversion
Track clicks and configured actions such as enquiries, bookings or purchases. Treat open-rate figures as directional rather than the only sign of interest.
Revenue & return
Where reliable tracking exists, report attributed revenue with its attribution window. Compare it with agreed costs and avoid treating attributed sales as proof of incremental growth.
Email ROI without a blanket promise
Agree a baseline, the cost categories and the conversion you want to measure. Review email alongside SEO, PPC and social activity using comparable data. Your offer, audience and measurement setup determine the outcome; there is no fixed return for every brand.
Relevant messages for your industry.
We adapt the brief to your audience, buying cycle and review requirements.
Ecommerce & retail
Product discovery, purchase guidance and useful follow-ups for returning shoppers.
Fashion & apparel
Collection launches, styling ideas and seasonal messages aligned with your stock and brand voice.
Education & EdTech
Course information, application reminders and helpful updates for prospective learners and alumni.
Healthcare & wellness
Client-approved educational updates and appointment communication with careful handling of sensitive information.
Travel & hospitality
Trip preparation, booking updates, guest feedback and relevant return-visit offers.
Finance & insurance
Clear educational content and client-reviewed communications appropriate to the product and audience.
Real estate
Property updates and useful buying information based on a prospect’s expressed preferences.
Technology & SaaS
Product introductions, onboarding, feature education and subscription communications.
Manufacturing & B2B
Technical resources, enquiry follow-ups and updates that support longer buying decisions.
Nonprofits & communities
Impact updates, event invitations and supporter communications tied to a clear purpose.
Media & entertainment
Content discovery, membership updates and reminders that keep subscribers connected.
Local & professional services
Service introductions, helpful advice and timely reasons to book a conversation.
Email workflows in practice.
Two published competitor examples from your reference material. These are third-party claims, not MayaWeb client results or performance promises.
SaaS nurture · OrangeMantra reference
OrangeMantra describes segmentation and follow-ups for a SaaS brand, reporting a 42% increase in trial-to-paid conversion over 90 days.
Cart recovery · OrangeMantra reference
OrangeMantra describes ecommerce recovery and retention flows, reporting 135% growth in cart-recovery revenue during the following quarter.
Source: OrangeMantra email marketing page ↗. Results are reported by that agency and have not been independently verified.
Already sending emails?
Let’s review what comes next.
Bring a recent campaign, your current platform and the business goal you want email to support.
Review an existing account
Discuss the signup journey, templates, audience groups, live sequences and reporting gaps. We can scope a focused audit around the problems you want to solve.
Start a new programme
Map your first audience, required access and initial campaign. Confirm which setup tasks and ongoing deliverables belong in your proposal.
Agency & white-label enquiries
Discuss delivery support under your agency workflow. Branding, access, client communication and confidentiality are agreed separately before any work begins.
Book a one-to-one meeting
with the MayaWeb team
Tell us where your business is today and where you want to take it. We’ll discuss practical next steps.
LET’S PLAN YOUR EMAIL MARKETING
Tell us about
your brand.
Share your platform, subscriber count and goals. We’ll discuss the campaigns, automations and setup your business needs.
+91 95011 56566
info@mayaweb.com
This form opens WhatsApp with your enquiry. Review the message before sending.
Email marketing questions answered.
Practical details about scope, setup, approvals and ongoing support.
What does an email marketing agency do?
An agency helps plan, produce, organise and review email activity. MayaWeb scopes strategy, campaign copy, templates, segments, automation and reporting according to the support you choose.
Do you work with B2B, B2C and ecommerce businesses?
Yes. We discuss your sales cycle, offer and audience first, then agree whether education, promotional messages, onboarding or retention should lead the plan.
What do your plans cost?
Basic starts at $199 USD, Standard at $399 USD and Premium at $699 USD per month. Review the cards for volumes and exclusions; your written proposal confirms the final scope.
Is email software included?
No. Platform subscriptions and sending credits are separate. Your business should own its account and provide the agreed level of access.
Can you use our existing email platform?
Share its name, subscription level and current setup. We will confirm supported features and access requirements before promising implementation.
Do you design and write the emails?
The monthly plans include campaign copy and design within the agreed template scope. You review factual details, offers and brand requirements before launch.
Can you build our subscriber list?
We can scope signup forms, resources and registration journeys to help interested people subscribe. We do not promise a subscriber count or sell contact databases.
Do you offer email automation?
Yes. Standard and Premium include the onboarding flow volumes shown. Further flows, changes to a live system and complex branches are scoped separately.
Can you integrate email with our website or CRM?
We can assess the required fields, triggers and available connections. Custom integrations, development and migrations are separately quoted after checking the systems.
Can you help with low delivery or spam problems?
We can scope an account and list review, investigate available signals and propose corrective steps. Mailbox providers make placement decisions, so guaranteed inbox delivery is not offered.
How do you approach privacy and consent?
We plan clear subscription expectations, preference controls, unsubscribe handling and appropriate account access. You confirm the permitted use of your data and any market-specific requirements with your advisers.
Do you run cold outreach campaigns?
The published plans are for subscriber marketing. B2B outreach requires a separate review of data sources, the intended audience, platform rules and the applicable requirements before scope is agreed.
How do you measure results?
We review delivery, clicks, audience changes and configured conversion events. Where revenue tracking is available, we explain the attribution window and limitations alongside the figures.
When will we see results?
Reporting begins after the first sends, but useful conclusions need enough activity and a relevant comparison period. Timelines depend on your audience, sales cycle, offer and tracking.
Can we approve every message?
Yes. We agree the review schedule and revision rounds before production. Campaigns are scheduled after approval of the message and the intended audience.
Can you migrate an account or support a dedicated IP?
These are separate technical projects. We first assess account size, data structure, provider requirements and continuity needs before estimating the work.
Do you provide white-label support?
Agency support can be discussed as a separate engagement. Agree communication, access, branding, reporting and ownership before work starts.
How do we get started?
Use the form to prepare a WhatsApp enquiry, call +91 95011 56566 or email info@mayaweb.com. Share your website, platform, approximate audience size and main goal.