Prepare your footage for a smoother video edit
A clear handoff helps your editor understand the story, deliverables and review process.
Explain the final video
Start with the audience, the purpose and where the video will be used. Share the intended length, orientation and any required versions. Identify the main message and the action you want viewers to take. Reference videos are more useful when you explain whether you like the pacing, typography, sound or structure.
Organise the source material
Group footage, audio, logos and approved copy in clearly named folders. Identify key clips or interview moments without assuming the editor knows the context. Include the correct spelling of names and any required captions. Confirm which music, images and other assets are cleared for the intended use.
Make feedback specific
Choose one person to consolidate comments. Use timestamps to identify the exact moments that need changes and explain what the revision should achieve. Agree on the approval process and final export requirements before editing begins. Clear feedback helps the editor improve the story without guessing which comments take priority.
